Polina Samoilovich
Posted by Polina Samoilovich
on 10/30/20 1:06 PM

PPC For Travel Industry - Case study

The Client

TradeVoyage is a travel company that was founded in 2002.

The company sells tours to Montenegro, Italy, Bulgaria, Croatia, Romania, Poland, and Lithuania, among other destinations.

Objective

Increasing the amount of relevant traffic to the site while keeping the cost per click to a minimum, making sure that the site has the most up-to-date information about tours, and massively advertising last-minute deals.

PPC For Tour and Travel Companies

We provide an individual approach with a personal PPC manager. Indeed, to achieve the desired results, effective interaction is necessary. The PPC campaign is always based on the wishes of the client while being adjusted and directed by our experienced specialists. Find out more about PPC for travel and other industries.

 

Work performed

  1. Analysis and selection of keywords.

  2. Writing unique travel agency ads for each area.

  3. Creating separate campaigns for search and display networks in the following areas: Montenegro, Croatia, Bulgaria, and Italy.

  4. Managing bids.

  5. Search engine optimization, including updating the list of keywords to improve CTR and attracting more quality traffic; rapid updating of ads and creating new ones to reflect discounts and last-minute tours as they appear.

  6. Optimizing ad performance on display networks by creating ad groups targeted by themes, interests, locations, and keywords.

Results of PPC for travel industry

We worked on travel agency ads campaign in the summer of 2012 for tours to Montenegro and Italy. In summer 2013 the company added Bulgaria.

Report for June-August 2012:

report ppc travel industry

Report for June-August 2013:

report ppc travel industry2

 

During the time when Alconost worked on travel agency ads, search network CTR more than doubled, the ad position increased, and average CPC decreased.

Data demonstrating CTR growth:

ppc tour and travel statistics

 

Data demonstrating decreasing CPC:

ppc tour and travel statistics2

 

Data demonstrating increasing average position:

ppc tour and travel statistics3

 

We were able to achieve these results thanks to continuous daily account optimization measures. We developed a list of keywords, optimised travel agency ads and managed rates based on data about the effectiveness of each keyword.

Summary

Several popular queries show that the price-per-click for the campaigns is lower than the average price in the campaign region.

Data from Google AdWords Traffic Estimator:

ppc tour and travel statistics4

 

We were able to achieve these results thanks to the opportunity to collaborate with the customer on a long-term basis, the fact that our managers have been able to learn a lot about the tourism industry, and the close cooperation between the employees at Alconost and TradeVoyage.

Such tools as banner ads, special landing pages, and advanced Google Analytics were not used at the customer's request.

The client's feedback:

«We really like working with Alconost. It is worth mentioning the quick response time of managers to our proposals. The tourism industry is very dynamic, and Alconost is an advertising agency that is able to effectively advertise these types of services. Our long partnership is proof of this!»

Tatiana Shamatenko
Director of the TradeVoyage Tour Agency

 

 

 

Alconost is an internet marketing agency that offers search engine optimization for multilingual websites as well as PPC management, SMM and Content promotion. We conduct full SEO audits and website optimization, improve website usability, develop an international promotion strategy and analyze statistics and many others to increase your profits and improve your positions in search engines.

 

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