I. Preparation
The preparation stage involves studying the client's request and the structure and content of their website/product/service, searching for the client's main competitors and analyzing them, and comparing the client's data with other players on the market. The results will help the copywriter understand what kind of SEO copy is needed to meet the target audience's demand.
The SEO specialist then researches search demand using professional tools. If the SEO copywriting is for an entire website, then the website's semantic core is compiled. If the copy is a one-off text, keywords are selected based on the niche's competitiveness and frequency.
After that, detailed terms of reference for each text are put together. They include all the necessary keywords, requirements for their occurrence, suggested titles, the required word count, illustrations, linking, and other details. The more detailed the terms of reference are, the more precisely the SEO copywriting specialist can fulfill them.
II. SEO copywriting
Selecting a copywriter and discussing the terms of reference and deadlines - we choose a copywriter with the experience in writing texts on the subject of the client or related. When discussing the terms of technical requirements, if necessary, a responsible person of the client may be involved to clarify the details.
Writing copy - deadlines depend on the volume, complexity, and language of the text.
Checking that the SEO copy meets the requirements, and working on design - the manager checks the text, clarifies with the copywriter all the necessary details, and passes it on to the client.
If the client has questions, comments, or suggestions for improvement, revising the text.
