Google Analytics Setup
Web analytics is a comprehensive approach to collecting, processing, and studying data on website usage. Customized web analytics is a must for companies that need to make informed decisions based on real data, both to optimize their website and to improve marketing in general.
Setting up website analytics is essential if you want to:
- see information about the site's performance;
- measure the effectiveness of various advertising channels;
- associate offline actions with online;
- understand what lies behind the numbers and graphs;
- make effective business decisions.
Stages of Google analytics setup
At the outset it is extremely important to form a clear understanding of your marketing goals and of the specific indicators by which we will be measuring your marketing effectiveness.
In most cases, we implement counters using Google Tag Manager (GTM). At this stage you receive a goal tracker and other settings depending on the strategy selected.
We create informative visual online reports in Google Data Studio that reflect data slices specifically for your tasks, which can easily be shared with colleagues and management.
Interpretation of the data obtained allows you to understand which pages perform better or worse than others, how advertising channels work, which user groups are coming to your website, etc.
Additional web analytics tasks
Event configuration (Tracking Map)
We build a visual map of your website's events via GTM, so as to track the desired goals in Google Analytics. To do this, we determine the main actions of visitors to your site, prepare a list of the most important issues for your business, compose a draft version of the map, secure approval, and implement it.
Setting up e-commerce
E-commerce setup is essential for any website that sells goods or services. You will receive information on the complete sales cycle, as well as data on which products are sold and how many. You will be able to predict which products to stock up on, how to distribute the advertising budget, etc.
Importing offline conversions
We set up importing of offline conversions into Google Analytics or other systems. This makes it possible to evaluate advertising investments even if a client has made a purchase by phone, at an offline point of sale, or over the Internet with payment upon delivery rather than online.
Automating advertising reports
We automate the compilation and delivery of ready-made reports to Google Sheets using scripts or standard connectors. We will produce convenient reports and visual dashboards that will be sent directly to your inbox.
Configuring end-to-end analytics
We will combine your website data with information received from Google Ads, Facebook, and Instagram, with order information from CRM, and with information about purchases made offline and from other points of customer contact with your business.
Connecting and setting up call tracking
Call tracking is a technology for tracking phone calls and linking them to a specific advertising source. This helps to properly distribute the advertising budget, increase sales, and in some cases evaluate call center operations.
Cost of web analytics setup
Rates and services
Initial Google Analytics setup
Setup of main goals in terms of KPIs (after discussion with the client)
Setup of a standard report on goals reached
Personalized reports (to be discussed with the client)
Data visualization and growth point determination
|$300||$600||$900 and up|
Cost of support and execution of additional tasks
|Web analyst||$40/hour||Configures counters and the required metrics within them. Prepares reports. Helps businesses to understand data. Checks data for accuracy. Monitors system health.|
|Programmer/Developer||$40/hour||Engaged by an analyst when necessary to execute programming tasks on the website (write code).|
Google Analytics Setup FAQ
Do I need Google Analytics for SEO?
Data that you can get out of Google Analytics reports will help you to make the SEO of your website extremely effective. You will know who your target audience and demographic are, understand their behavior, if they like your product or not, are they happy with your content, if your website is user-friendly, etc. Having all this information, you can start making important changes to your website in order to best suit your customers’ needs. Google Analytics can truly change the way your website operates, and help you put the customer first. Note: data received should be accurate. For this you have to have properly configured Google Analytics.
Can I add Google Analytics to the website by myself?
Yes, you can connect your website to Google Analytics, there are a lot of guides to setting it up on the Internet. But the thing is that it is nearly impossible to make it without crucial errors that will influence the data you will receive. The interpretation of the results, as well as the conclusions that you will draw, depend on how well the analytics is configured. Well-tuned web analytics provide valuable information on which to base your marketing strategy. If the information received is not accurate, all your marketing efforts will be meaningless.
Do I need ECommerce analytics?
ECommerce analytics accumulates data from all of the areas that have an impact on your store. It can include a wide range of metrics relating to the full customer journey, such as discovery, acquisition, conversion, and retention, etc. You can use this data to understand customer behavior, shopping trends, determine how the site should be structured based on a customer's preferences, and many others. So if you have an online store and want to have maximum from it, your marketing manager should use the data obtained from ECommerce analytics.
How web analytics helps business?
Web analytics is a tool that will help you to look inside of all the inside processes that take place in your online business. You need it if you want to understand web data to acquire new visitors, to analyze visit paths and visitor behavior, to know what pages are visited most and what traffic sources work better, and many other things. This information will help your business improve ROI and drive profit. Absolutely all modern businesses use this tool to improve their performance and get useful insights from it.
Services you can be interested in:
Alconost is an internet marketing agency that offers search engine optimization for multilingual websites as well as PPC management, SMM and Content promotion. We conduct full SEO audits and website optimization, improve website usability, develop an international promotion strategy and analyze statistics and many others to increase your profits and improve your positions in search engines.
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