SEO-friendly Website Design and Development

When a company needs to create a new website, they usually start by approaching designers or technical specialists. But in order for the site to be beautiful and also work for you (bringing in customers, being easy to promote), SEO requirements have to be considered when its structure and features are being developed. 

Our specialists have been providing SEO services since 2010, and we often find that companies end up paying twice: first to build the website, and then to rebuild to make it SEO-friendly. What we offer is development of website that's optimized at the outset, which will save you considerable time and money.

The time required to complete all the work of creating and optimizing a site depends on many different factors. But it won't be fast: the preliminary research and formulation of basic recommendations alone will take about a month. The website will take about a month to design and two months to develop. The longest and most difficult task is writing the text for the site, so the timeline will be noticeably affected by the amount of content required. 

A lot also depends on how effectively communication is arranged between our specialists and the designated persons from your company. 

All our processes are finely tuned, so the timeline that emerges after the preliminary studies will not end up being delayed.

We've been involved in SEO for 10 years, and we know the particulars of the work inside and out. SEO optimization often requires an overhaul of the website, and this is something we run into every day. That's why website development with an eye toward search demand dynamics, semantic structure, and search engine requirements is a logical continuation of our main area of focus.

On top of all this, our extensive experience in the field of localization enables us to offer a comprehensive solution for international business owners.

This service is suitable both for those who are building their site from scratch and for those who for whatever reason are overhauling their old site. We also audit the old website, identify its strengths and weaknesses, and determine what can be transferred to the new site so that work that's already been done doesn't go to waste. 

When we first begin working together a project manager will be assigned to you who will oversee all the work of creating and promoting your website. Next a SEO specialist will be engaged, who will conduct all the preliminary studies, create a site structure based on the semantic core, and prepare terms of reference for the technical specialists and copywriters. Next begins the work of the designers, copywriters, programmers, and - in the final phase - a web analyst.

If you need a multilingual site, translators will also be engaged.

That's certainly an option. In fact, we actually recommend that small companies with limited budgets hire freelancers to build them a cheap, template-based website. 

But for a large company operating on the global market, a website like this isn't going to cut it. This is especially true if you're counting on an increase in organic traffic and on your site becoming a full-fledged tool for promoting your brand and boosting your sales.

Over the long term, developing a website that complies with all SEO requirements is going to cost you much less than later having to modify the website, fix errors, and so on.

If you have absolute confidence in your developer and you find them convenient to work with, by all means. But at present there are not that many companies and agencies on the market that provide high-quality services for marketing studies, search demand research, promotion strategy planning - all the things on which the subsequent promotion of your new website largely depends. It's important to understand that research and promotion strategy are primary, while development is secondary. 

It is also important that we easily find common ground with the developer, so that they can efficiently implement our recommendations.