Mobile app promotion in the App Store and on Google Play

Yes, many things that really matter, for example, to Google Play, are not even considered by the App Store. We know all these differences and take them into account while working on projects. This is important if you want to optimize the page of your app the best way in each app store.

For example, the title, the subtitle and short description of your app play different roles in search results on Google Play and App Store. The keywords are a main ranking factor for Apple, while Google algorithms do not rely on a keyword field. 

And many more nuances that have to be considered while running ASO in different app stores.

SEO and ASO have the same essence - optimization, and the same purpose - the increase of organic traffic. But with this external similarity, they are two different services and different actions to achieve the goals; they are managed by two different specialists in our company.

ASO is the process of optimizing an application in order to maximize its visibility in the app stores, increase traffic, and improve conversion rate.

SEO works with websites on their positioning, increasing the quantity and quality of traffic through organic search engine results.

These services are not competing and can complement each other in your marketing activity.

ASO is aimed at improving app store ranking, because it is based on the knowledge of each store algorithm and application of this information in the process of optimizing an application or game. Without this, your app will remain invisible to users.

During ASO we pay attention to the name of the app, keywords and description, icons and screenshots, rating and reviews, video and other factors that influence app ranking.