Mobile app promotion in the App Store and on Google Play

We'll help you increase organic traffic, become more visible, and attract new target users for your mobile app.

aso promotion

Mobile app owners are finding it harder and harder every day to compete for user attention. At Alconost, we handle multilingual mobile app marketing in contextual advertising systems and on social networks, as well as ASO promotion in the App Store and on Google Play. Our goal is to increase your app's visibility and number of targeted installs.

What does app promotion on Google Play and in the App Store consist of?

Mobile app marketing is a multifaceted process that includes:

  • an audit of your app;
  • app page optimization in the app store (ASO); 
  • launching multilingual advertising on contextual and social networks.

We offer each of these services individually, but for best results we recommend going with the full package, which includes all the operations listed above.

Auditing your app

An audit is a detailed analysis of your app, along with a detailed analysis of similar apps on the market (your competitors). We not only evaluate search rankings, but also analyze metadata, the semantic core, and reviews from app users. You will end up with a list of recommendations for how to improve your search ranking by using selected key queries, increasing your number of users, and, consequently, increasing your conversion.

mobile app audit


ASO (Аpp Store Optimization) is a package of operations toward optimizing an app page in the App Store and/or on Google Play. The service includes an audit of the app's current store page (name, description), an audit of icons and screenshots in certain localized versions, as well as translation and proofreading by a native speaker for other languages. You will receive a list of recommendations for the current graphics, an alternate name for the app, a set of keywords + an app description for the App Store, or a keyword-based description for Google Play.

aso promotion

Multilingual mobile app advertising

We'll set up multilingual ads for your app in Google Ads, Apple Search Ads, and Bing Ads, on Twitter, Facebook and Instagram, and in YouTube and Vimeo videos.

Using these channels allows you to attract new target users. This service includes setting up and managing advertising in contextual and social networks, setting up app analytics, setting up code and conversion, analyzing performance and adjustments, and reporting.

mobile app advertising

App promotion pricing

Service Details Cost
ASO App Store $300
  Google Play $400
  App Store + Google Play $600
App advertising Contextual advertising $300
  Targeted advertising (social media) $400
  Contextual + targeted advertising  $600

The advertising budget is not included in the cost of work and is paid separately.

If required, the services of the translator, copywriter, and/or designer are paid separately.


App Store Optimization FAQ 

Is there a difference between app store optimization for Android (Google Play) and for IOS (App Store)?

Is SEO and ASO the same?

How to improve app store ranking?

Can I do ASO by myself or is it better to find an app store optimization agency?

Have a project in mind?

We’d like to learn more about it. In return, we’ll get back to you with a solution and a quote.

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Our Clients

More than 2000 companies have trusted us with their projects since 2004. Those companies have awesome projects. Yours is awesome too. We'd love to work with you.

Paradox Interactive
Under Armour
Melsoft Games
Hewlett Packard
Warner Brothers