Nick Zaleski
Posted by Nick Zaleski
on 9/15/20 5:25 AM

Internet Marketing For Online Auto Parts Store - Case Study

The Client

Founded in 2008, Alvadi OU sells auto parts in Estonia, Finland, Latvia, and other countries. The company carries over 100,000 items.

Objectives

  • Improve advertising indicators (QS, CTR, CR, CPA).

  • Increase number of transaction and advertising revenue.

  • Expand the geographical area in which orders are placed.

Internet marketing for online store

We conduct multilingual internet marketing for businesses online (online stores) and offline (physical stores). Starting with research of search demand in target regions, ending with the enrichment of all site pages with optimized content. Our work also includes content marketing,  link building, multi domain optimisation, setting up e-commerce, consulting and training your staff to understand best practices of SEO

Work performed

  • We analyzed and compiled key queries.

  • Wrote unique auto parts advertising texts in multiple languages; created ads in various formats for various types of devices, including text ads, ads adapted for mobile devices, and banner ads.

  • Developed multilingual online store PPC advertising campaigns for Search and Display Network in five languages, including Russian, Finnish, Estonian, Latvian and English. Total: 31 campaigns, 539 groups, over 1.4 million keywords.

  • Search campaigns tasks: fine-tuned a list of keywords in order to enhance CTR and attract higher-quality traffic, analyzed, tested, and updated auto parts advertising, and added expansions.

  • Display Network campaigns tasks: created ad groups targeted at other applications (individual applications and their categories); targeting by keyword, posting locations, user interests.

  • Adjusted rates by device and location with a focus on KPI.

Results of internet marketing for online auto parts store

The charts in the left-hand column show indicators for the month prior to the beginning of the auto parts advertising. Those in the right-hand column show the indicators for the same month one year later.

internet marketing for online auto parts store statistics

Revenue from AdWords advertising increased by a factor of 2.4.

internet marketing for online auto parts store statistics2

Number of transitions increased by a factor of 1.5.

internet marketing for online auto parts store statistics3

Conversion ratio increased by a factor of 2.2.

The client's feedback:

«Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!»

Yevgeny Pshenichnikov,

CEO of ALVADI OU

 

Alconost is an internet marketing agency that offers search engine optimization for multilingual websites as well as PPC management, SMM and Content promotion. We conduct full SEO audits and website optimization, improve website usability, develop an international promotion strategy and analyze statistics and many others to increase your profits and improve your positions in search engines.

 

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