The power of call-to-action phrases, or to make it short CTA, is difficult to underestimate. However, creating CTAs is not the only challenging task: CTA localization can become a stumbling block for businesses. It might happen as CTAs are usually very short texts and out of context — that’s why online automated translation tools risk missing the point. 

Working with a human translation platform is a way out. Professional translators usually ask all the necessary questions to understand the context and know where the problems may arise. 

Why do CTAs matter?

The primary role of CTA is to engage clients and make them perform an action that your business needs. Call-to-action buttons can be helpful for the users as well: clear buttons and instructions can show clients what to do next and not get lost in the product when using it for the first time.

Do you want to increase email clicks by 371% and sales by 1617%? It might sound insane, but a single call-to-action button can help you here. Another proof of CTAs' importance is that personalized CTAs convert 202% better than simple ones. That’s why you need to think of the personalization and localization of CTAs if you plan to enter foreign markets. 

10 Most Used CTAs in 10 Popular Languages Table 

There are hundreds of possible CTAs to be used by businesses. Here we’ve chosen ten, the most popular, CTAs to make your work easier if you’re going to use any of them. We created a table with 10 CTAs localized into the most popular languages. To ensure that the translation is as accurate as possible, we have provided translators with some context.

Now we want to tell a bit of each of these call-to-actions, where they can be used, and make them look clear for the users. We hope you will find this information valuable for your projects!

Button №1. Sign Up

Sign Up CTA is one of the most popular ones. It's widely used on all kinds of websites and apps. It invites users to join a product and start using it. Basically, 'Sign Up' button is usually the first CTA user interacts with.

Instead of 'Sign Up' text, you can write something more creative, like 'I'm in!', 'Yes, sign me up!', or 'All yours!'. But make sure you localize this phrase contextually correctly, without changing the meaning in other languages.

Button №2. Create an Account

The 'Create an Account' button asks the user to become a product member and register. Basically, it's another way to say 'Sign Up', thus they can be interchangeable.

For example, in English, 'Sign Up' is shorter than 'Create an account'. However, in Russian" "Зарегистрироваться" ('Sign Up') is longer than "Создать аккаунт" ('Create an account'). That's why, in this case, you can choose the one that best suits your interface button size.

Button №3. Get Started

This button can start many kinds of behavior: from a new conversation on the website with a product team to buying a paid subscription. Sometimes 'Get Started' can also be a variation of the 'Sign Up' button.

'Get Started' is a great option to offer users to start a journey inside your product.

Button №4. Start free trial

‘Start free trial’ button offers people to try your product for free. It’s wise to add some extra information about your service and what people will get after subscribing for a free trial.

Please note that this text is quite long, thus plan in advance that you might need more space for this button in various locales.

Button №5. Try for free

Any company can use this button as today almost every service offers a free trial for its users. By clicking this button, your users can get a free demo version and decide whether they like the functionality you offer them.

Button №6. Subscribe

In the pandemic year 2019, subscription services experience a boost of 66.1%. Therefore ‘Subscribe’ buttons have become a popular CTA option for many companies.

However, ‘Subscribe’ doesn’t necessarily mean that a person needs to purchase your product or pay for your service. ‘Subscribe’ can stand for offering a person to subscribe for your updates or a newsletter.

Button №7. Register Now

‘Register Now’ is another way to offer clients a chance to try out your service. This phrase has a pretty much direct and clear message. Users know what they will do by clicking it.

The word ‘Now’ might be used to show a time-limited offer. For example, if you register NOW, you will get a special discount or get access to a limited product feature. Try to interest users to make them register right away.

Button №8. Watch Demo

This button calls users upon watching a demo telling more about your product and showing all the benefits users will get by using your service. ‘Watch Demo’ can lead to a pre-recorded video telling about your product and how to use it.

Don’t forget to include a CTA button inside the video and remind users that they can try your product for free. So users don’t only watch the video but also convert into your clients.

Button №9. Learn More

By clicking this button, users expect to get more additional information about the product. The button should lead to helpful information to prepare users to buy your product.

This button is great for landing pages, main website screen or in-app pop-ups as you can share all the info on one screen. Thus, it seems logical to lead users where they can find more helpful information.

Button №10. Shop Now

E-commerce websites and clothing brands are the ones who often use this CTA. This button helps your users get quick access to buy products on your website or app.

Try to attract users with colorful pictures of your products and make the 'Shop Now' button eye-catching, so they won't get a chance to miss it.

Bottom line

These were the most popular CTAs that any business can use. If you plan to localize your website and want to start with CTAs, you can use our table and get free professional CTA button translation. And to analyze if your CTAs actually work, and you can use behavior analytics tools for that. However, keep in mind that great CTAs work best with a native and high-quality localization of the entire product 😏