Alconost Video News №7 

Three things for an IT product: a video clip, emotions, and Pikaban

This issue contains fresh IT videos, the secrets for successfully creating gaming clips ... and an unusual case, which you probably shouldn't read on an empty stomach 😉 

Natalia Shuhman

Tutorial for Agenters



Want an equally useful video about your service?

Presentation for TIX



The characters are pleasing to the eye, right?

inCloud Logic logo animation


We showed the firm's worth without saying one word.

Watch more examples

corporate-video 1

How does one pull on the viewers' heartstrings?

At the Game Industry Conference in Poznan (Poland), we demonstrated how to emotionally hook the audience with a video, even if the game does not have stunning graphics or charismatic characters. We shared specific techniques for building drama in scripts. For the main ideas, check out the PDF.

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What goes into making a clip?

Our article on explains how to go through each of the 6 stages of creating a clip about a game with maximum efficiency. In particular:

  • how to fill out the brief correctly,
  • how to structure the script,
  • how to control the viewer's attention: 5 tricks.

We also listed 12 typical mistakes in game video production.

What is Pikaban?

If you don't need a video at the moment, but are focusing on advertisements in other formats, why not try HTML5 banners with custom animation? These can be done in the Pikaban service.

For example, a marketer of one sushi delivery network makes hundreds of banners for contextual advertising through Pikaban without going crazy. Check the case study out for more info.

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Have a productive November, thank you!

Best regards, Natalia Shuhman